Free mind

Free Mind 2017 – Audition has opened!

Written by Icebug

Now, we’re opening this year’s audition for the Free Mind campaign. Nominate yourself or someone else who need more Icebug in their lives!

Ever since the start 2001, Icebug have worked with one thing. We solve your problems.

Either your problem is that you must walk on pure ice to get to your mailbox or that you work as an ice fishing guide in the worst thinkable weather conditions, we have solutions. We help anyone who needs comfortable hiking shoes, durable orienteering shoes or studded winter shoes fashionable enough to be used with a suit.

Icebug’s mission is to be both problem-solving and joy-spreading at the same time – and our success is when we can make everyday life a little better for someone else.

Therefore, we’re now looking for people whose lives are not always as in the glossy lifestyle magazine. People, who have an everyday struggle with headwinds, bad luck and emotional setbacks. We simply want to meet people who need a little more Icebug in their lives.

It’s time for our annual campaign Free Mind, where we let our users be the models for our marketing and advertising. This time, we have done our best to create some unforgettable days for three lucky winners.

The winners of our Free Mind campaign can look forward to:

  • Round-trip to Gothenburg
  • 2 nights at a hotel
  • 2 dinners at nice restaurants
  • Photo session in a studio, including professional photographer, stylist and make up-artist
  • Shoes from Icebug
  • Economical model compensation

In exchange, we do not require much. Above all, we want to borrow your time and share your life story. You must also be comfortable to participate in a photo session and accept that we may use the image material in our marketing and advertising. In addition to that, you must be able to be in Gothenburg 24-26 November.

To nominate yourself or someone else, send an email to Tell us why you or someone needs a little more Icebug in life and please attach a picture. Please also comment on our Facebook post once you have submitted your application.

Good luck!


About the author


Leave a Comment